"Welcome to the official website of author Barry Eisler and assassin John Rain. If you like edge-of-your seat action, exotic locations, realistic spycraft, steamy sex, and a killer with a conscience who is "the stuff great characters are made of" (Entertainment Weekly), you've come to the right place..."
That, my friends, is the first thing you see when you click on Mr. Eisler's website. Well, that and the hubba-hubba headshot of said author. That one paragraph had me race-walking over to the adult fiction shelf to snatch up 'John Rain' novel. (Yes, I was scanning author websites--and blogs--during downtime at the library last night) Eisler is a new-to-me author. I'll let you know what I think after I tackle the read.
The point is that kick-butt opening paragraph reminded me of the power of stellar PR and/or boffo sales-pitch. As a result, I'll be giving careful thought to my 'welcome' paragraph when redesigning my website. Of course, there are countless male authors who write edge-of-your-seat action. In the eyes of this reader/author, what element of that pitch set Eisler apart?