PBW would rather write books than self-promote. JA Konrath believes self-promotion is essential. I am a combination of the two. I'd rather write, but force myself to self-promote because I'm still a newbie and bookstores are flooded with new titles from established authors and upcoming authors with major pub 'push' every month. I feel confident that I can count on the readers who have already discovered my books and like them to buy upcoming releases. But there are bukoo readers who have never read me, and won't if they don't know I'm alive.
My publisher promotes prior to my release and the month of, but what about the other nine months of the year? It's up to me to get my name out there and I'd say I do a fair job given my spare time and budget. Except, these days spare time is something I do not have. Because of contracted deadlines, a dayjob, and life, I need to write. Self-promoting drains my energy and sucks up precious creative time. I could hire a publicist, but there's the money thing. So I continue to self-promote, but I'm very selective about what I do, because A) the time thing, B) the money thing, and C) Frankly, I'm not sure of what really makes an impact on sales.
One thing that I continue to sink time into is this blog. I look at it as a way of getting my name out there, a way for people to get to know me, and, honestly, it's just about the only way I socialize these days. I have fun chatting with you guys. So to me blogging equals self-promotion, flexing my writer muscles, and socializing. Win/win situation, right? Except MJ Rose now says a blog may not be an effective marketing tool. See her April 27 post: The Blog Trap. I read it and those old 'to blog or not to blog' questions arose.
For about three minutes.
This blog is now a part of my daily routine. The readers who chime in are welcome presences (presents?!) in my life. I blog because I am. And you am. *g* As for self-promotion... well, in a couple of weeks I'm attending a readers convention. One night I'll be dressed as a wood nymph singing fairy chants, another night I'll be a bikini-topped mermaid casting spells. That counts as exposure doesn't it?
Meanwhile, I have a book to write.